Caffeine or Habit?
Understanding Coffee’s Psychological & Physiological Effects
Introduction
Many people rely on their morning cup of coffee to feel more awake. However, is it truly the caffeine that helps, or have we conditioned our bodies to respond to coffee regardless of caffeine content? A recent study published in Heliyon questions the traditional view of caffeine’s role in boosting alertness and cognitive performance.
Key Findings from the Study
The Study’s Purpose: Separating Caffeine’s Effect from Habitual Conditioning. Researchers wanted to determine whether habitual coffee drinkers react to caffeine itself or experience its expected effects due to psychological conditioning.
Experimental Design: A Double-Blind Approach. Twenty healthy students, all regular coffee drinkers, received either caffeinated or decaffeinated coffee randomly. Because the two drinks looked and tasted the same, participants believed they were drinking regular coffee in both cases.
- Measuring Cognitive & Physiological Effects. The study evaluated several factors:
- Cognitive performance: Mental arithmetic and reaction times in an auditory oddball task.
- Cardiovascular response: Blood pressure and heart rate before and after ingestion.
- EEG brain activity: Researchers used electroencephalography (EEG) to measure resting-state brain waves and responses during cognitive tasks.
- Surprising Results: Both Groups Showed Similar Physiological Responses. Heart rate and blood pressure changed after drinking both regular and decaffeinated coffee. This suggests that simply consuming coffee, regardless of caffeine, triggers physiological reactions.
- Placebo Effect & Coffee Rituals: Both groups exhibited changes in cognitive function and wakefulness, supporting the idea that habit and expectation influence coffee’s effects. Psychological conditioning—not just caffeine—appears to drive much of the perceived impact.
- EEG Findings: Brain Activity Changes, but not due to caffeine alone. Brain activity shifted after ingestion, particularly in alpha power, which relates to wakefulness and relaxation. However, these changes occurred in both groups, reinforcing the role of habit over caffeine dependency.
- Caffeine’s Unique Influence: While most effects stemmed from ingestion rather than caffeine, one key difference emerged—the caffeine group had significantly faster reaction times. This indicates caffeine still provides some cognitive benefits.
- Psychological Conditioning: The Habitual Coffee Drinker’s Experience
The findings align with previous research showing that expectation alone can enhance cognitive function. Habitual coffee drinkers may experience caffeine-like effects even with decaf. - A New Perspective on Caffeine Dependence
This study challenges assumptions about caffeine dependency—could habitual coffee drinkers rely more on the ritual than the substance? Understanding this could reshape discussions on caffeine withdrawal and addiction.
Conclusion: The Power of Habit Over Chemistry
Ultimately, the study questions conventional views on caffeine’s role in wakefulness and cognition. For regular coffee drinkers, the psychological association with coffee may be just as impactful as its pharmacological effects.
TL;DR:
A recent study published in Heliyon suggests that habitual coffee drinkers may experience wakefulness and cognitive benefits not because of caffeine alone, but due to psychological conditioning. In a double-blind experiment, participants drank either caffeinated or decaffeinated coffee, yet both groups exhibited similar physiological and cognitive effects, except for faster reaction times in the caffeine group.
This means that the ritual and expectation of drinking coffee play a significant role in how people feel afterwards, raising new questions about caffeine dependence and the placebo effect.
Sources:

- The complexity of caffeine’s effects on regular coffee consumers – Lesar, Mateja et al.Heliyon, Volume 11, Issue 2, e41471
- Summaries assisted with Co-pilot.



